A decision-making partner by your side
Notconsultingthatdropsareportandleaves—anongoingpartnerthatexecuteswithyou.
Running a business is a constant stream of firsts.
Decisions in territory you've never walked can be daunting.
To cut the cost of failure, you need the eye of someone who's been there.
You sometimes wonder whether your org and business are headed the right way.
You need someone to add an objective view to your direction — and to back your call.
with you —move faster, fail less
A founder from SNU who's raised over ₩900M (incl. VC) helps with your decisions
We cut your cost of failure with battle-tested insight.
From business strategy and growth to org and talent — we help where you need it
From BM diagnosis to growth hacking, acquisition/funnel improvement, hiring and org operations.
We combine the latest startup theory with hands-on experience
We pass on knowledge actually tested in the field — with body and mind.
The growth vocabulary every founder should know
What is growth hacking?
A method that brings marketing, product, and engineering together as one team to run fast experiments and find the levers of growth. Instead of burning a big budget, it builds the growth curve through repeated, data-validated experiments.
The point isn't spending more — it's finding where to push to make growth happen. Decisions come from experiments and metrics, not gut feel.
What is a funnel?
It views the customer journey — visit → sign-up → purchase — as a funnel that narrows at each step as people drop off. You have to examine the whole journey, from ad and marketing channels all the way to the product experience.
A clear business model is ultimately the product of these stage metrics — visitors × sign-up rate × purchase rate × average order value. And each metric becomes a lever the team can lift through experiments.
What are CAC / LTV?
CAC (Customer Acquisition Cost) is what it costs to bring in one customer; LTV (Lifetime Value) is the total profit that customer leaves over their lifetime. Their ratio (LTV/CAC) is the core signal of business profitability.
As a rule of thumb, LTV should be at least 3× CAC to be healthy. Below 1× it's better to stop spending — and watch the payback period too.
What is contribution margin?
It's revenue minus variable costs — cost of goods, payment fees, shipping, whatever is spent each time something sells. It's the share that covers fixed costs and 'contributes' to profit on every sale.
Both LTV and CAC payback ultimately come from contribution margin. So your structure has to leave contribution margin, not just revenue — only then does growth become profit.
What you can hand off
Business Strategy
- Market & competition analysis → positioning
- Business & revenue model diagnosis → a plan to close the gaps
- Setting the company's current action priorities
- A business-model narrative you can leverage for fundraising
Growth
- Deep funnel analysis, from acquisition channels to the product experience
- When product-market fit (PMF) needs work, sharpen product direction
- When effective go-to-market (GTM) is the priority, strengthen acquisition
- Building a culture of customer-centered decisions
Org & Talent
- Instilling a hypothesis- and data-driven operating system
- Diagnosing your org structure and aligning it to where you want to go
- Insight on equity structure (splits, vesting, dilution)
- Tapping our SNU network when you need talent
By your side weekly — cutting the cost of failure.
Free consult & diagnosis
It starts by diagnosing your business model and market position together. We pinpoint the most urgent challenge and where to start. The consult and diagnosis are free.
Onboarding deep dive
The first month goes into digging deep into your business, market, and team. Rather than surface advice, we study the data and the ground to judge on your real context. We hand it back as a strategy roadmap.
Always-on strategy partner
We don't hand over one report and leave. We move alongside your decisions every week, correcting course when it drifts and keeping execution from stalling. We work like an insider, not an outside consultant.
Review & adjust
We review results regularly against the metrics we set. We confirm with data what worked and what missed, and quickly adjust the next priorities and direction.
Team
Seonghoon Choo
Founder, LifeOdyssey (ZalaCompany Inc.)
A graduate of Seoul National University's College of Business Administration with 5+ years of IT founding experience. After founding ZalaCompany Inc., he raised approximately KRW 900M in early-stage funding, including VC investment. He oversees every line of the partnership program — becoming a partner for your company's growth.
Lee Gyuri
Design Partner
A 10-year product designer who has been through Brandi (Product Designer), Greenlabs (Product Designer), Seedd (Design Lead), and founding her own commerce brand. She adds professional design and UX across our branding/marketing and build work.
Frequently asked questions
We'll create your business's turning point
Request a free consultation now.We'll review and reply by email within 2 business days to set up a time.
100% client ownership of accounts & source · 3 months of free post-launch support