Not a consultant who drops a report and leaves — an ongoing partner who executes with you.
Decisions in unfamiliar territory can be daunting.
To reduce the cost of failure, you need the perspective of someone who has been there.
You sometimes wonder whether your organization and business are headed in the right direction.
You need someone who can add an objective view to your direction — and help give your decisions weight.
with you — move faster, fail less
An SNU founder who has raised over KRW 900M, including VC funding, helps with your decisions
We reduce your cost of failure with insight tested in the field.
From business strategy and growth to organization and talent — we help where you need it
Business-model assessment, growth hacking, acquisition and funnel improvement, hiring, and organization operations.
We combine the latest startup theory with hands-on experience
We share knowledge that has been tested in practice, not just theory.
A method that brings marketing, product, and engineering together as one team to run fast experiments and find the levers of growth. Instead of burning a big budget, it builds the growth curve through repeated, data-validated experiments.
The point isn't spending more — it's finding where to push to make growth happen. Decisions come from experiments and metrics, not gut feel.
It views the customer journey — visit → sign-up → purchase — as a funnel that narrows at each step as people drop off. You have to examine the whole journey, from ad and marketing channels all the way to the product experience.
A clear business model is ultimately the product of these stage metrics — visitors × sign-up rate × purchase rate × average order value. And each metric becomes a lever the team can lift through experiments.
CAC (Customer Acquisition Cost) is what it costs to acquire one customer; LTV (Lifetime Value) is the total profit that customer generates over their lifetime. Their ratio (LTV/CAC) is a core signal of business profitability.
As a rule of thumb, LTV should be at least 3× CAC to be healthy. Below 1× it's better to stop spending — and watch the payback period too.
It's revenue minus variable costs — cost of goods, payment fees, shipping, whatever is spent each time something sells. It's the share that covers fixed costs and 'contributes' to profit on every sale.
Both LTV and CAC payback ultimately come from contribution margin. So your structure has to leave contribution margin, not just revenue — only then does growth become profit.
We start by assessing your business model and market position together. We pinpoint the most urgent challenge and where to start. The consultation and assessment are free.
The first month goes deep into your business, market, and team. Rather than giving surface advice, we study your data and operating reality so decisions are grounded in context. We turn that work into a strategy roadmap.
We don't hand over one report and leave. We move alongside your decisions every week, correcting course when it drifts and keeping execution from stalling. We work like an insider, not an outside consultant.
We review results regularly against the metrics we set. We confirm with data what worked and what missed, and quickly adjust the next priorities and direction.
CEO / Engineer / Business Strategist
A Seoul National University Business graduate with 5+ years of IT founding experience. After founding ZalaCompany Inc., he raised roughly KRW 900M in early-stage funding, including VC investment. From business strategy and partnerships to hands-on product development and build, he stays a growth partner for your company end to end.
Designer / Marketer
A designer with 10 years of experience across web, UX/UI, brand operations, and marketing. Having founded and run her own commerce brand — designing everything from branding to website, checkout, and marketing — she creates growing brands, not just designs. She helps brands drive real results through conversion-focused design and marketing.
AI English-conversation learning app
Ongoing strategy and management advisory for an early-stage startup, extending to government-grant and guarantee-program applications.
Three consecutive government programs won
K-Startup 2025 · University Startup 2026 · KODIT NEST 19
Request a free consultation now.We'll review and reply by email within 2 business days to set up a time.
100% client ownership of accounts & source · 3 months of free post-launch support